Looking forward to talking at SXSW Sydney about videogaming. Australians play video games for a variety of different reasons and regardless of the surprisingly diverse player base of young and old, the majority of Australians play games to have fun. Come and see the latest research about video games, Australia Plays presented by Prof. Jeff Brand. Jeff will be joined by Dr Joanne Orlando, a research and commentator specialising in digital wellbeing and technology. Together they’ll dissect the many reasons people are playing games, who they are and why it’s important for all industries to understand why we play.